Joe Gibbs Racing announced that is has formed Gibbs Gaming, an eSports team that will be sponsored by Interstate Batteries and launch with its eNASCAR Heat Pro League competition this weekend at Charlotte Motor Speedway.
“It’s clear that eSports is exploding all across the globe,” said Scott Miller, President & CEO of Interstate Batteries. “We’re glad to see Joe Gibbs Racing partner with NASCAR and 704 Games people to engage the important 18-34-year-old demographic,” Scott added. Gamers may not need a battery now or even have a car, but someday they may need both. We want to influence that battery purchase decision through this cutting-edge sponsorship.”
The No. 18 Interstate Batteries Camry will be driven by Daniel Buttafuoco of East Brunswick, NJ. Buttafuoco, who will use the gamertag The Bolt, was drafted as an Xbox One Pro League driver. He is an 18-year-old high school senior who will be graduating in June. Buttafuoco was selected 9th in the Xbox One Draft held on March 10 at ISM Raceway in Avondale, AZ.
“Entering the eSports space offers us many new and exciting opportunities,” said Bryan Cook, Director of Social and Digital Media for Joe Gibbs Racing. “It’s a chance to give our passionate fans additional content, while at the same time introducing the sport to an untapped demographic, in a fun way. The potential audience here is substantial, which will give us even more ways to bring value to our current sponsors, as well as attract new ones.”
The season will kick off on Sunday, May 26 from the fan zone at Charlotte Motor Speedway and the 12-race season will be broadcast live on Twitch and Facebook. The second race is scheduled for Wednesday, May 29. All remaining dates are to be announced.