Same Trusted Performance, Great New Look
We’re launching a new look for our automotive batteries this spring. The new look clearly shows the product performance level, part number and warranty information – right on the label.
You’ll still see our widely-recognized Interstate Batteries green, and our top-selling automotive batteries will have an easily distinguishable green top. We’re bringing added consistency to our brand while maximizing shelf impact in your store. The new look will begin with the automotive line and roll out across our other battery product lines.
The new battery labeling system will launch in phases beginning with the automotive line and continue to cascade across additional Interstate battery product lines.
For more information and training materials, download our tools below: