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Same Trusted Performance, Great New Look

We’re launching a new look for our automotive batteries this spring. The new look clearly shows the product performance level, part number and warranty information – right on the label.


You’ll still see our widely-recognized Interstate Batteries green, and our top-selling automotive batteries will have an easily distinguishable green top. We’re bringing added consistency to our brand while maximizing shelf impact in your store. The new look will begin with the automotive line and roll out across our other battery product lines.


The new battery labeling system will launch in phases beginning with the automotive line and continue to cascade across additional Interstate battery product lines.


Check out the new line-up


For more information and training materials, download our tools below:


 

Dealer Info Sheet

From warranty periods to battery specifications, this handy guide highlights what dealers need to know about what’s new about our automotive portfolio

Automotive Brochure

A comprehensive guide to understanding our entire automotive line

Consumer Tri-Fold Brochure

Consumer-friendly brochure designed to educate customers about our expanded battery portfolio

Frost & Sullivan Flyer

Since 2007, Interstate has been voted the best battery brand by auto techs in an independent study conducted by industry research leader Frost & Sullivan

RSM Automotive Pocket Guide

A durable, quick reference guide to the new VIS and battery offerings. Visual examples of old vs new

Innovation Lab

Take a virtual tour through our Innovation Lab and battery testing facitility

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