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Tyler Reeves, EVP, Chief Commercial Officer

Everyone who knows Tyler can tell you about his knack for understanding consumer behavior. That, combined with his understanding of business fundamentals, made Tyler the perfect person to lead Interstate’s fastest-growing business unit, where he oversees business development, account service and channel penetration efforts.

Before joining Interstate in 2010, Tyler led marketing efforts at the Frito-Lay division of PepsiCo, where he was awarded PepsiCo’s highest honor, the Chairman’s Award, more than once for championing ideas that continue to deliver billions of dollars in annual sales today.

He’s a graduate of Texas A&M University with an MBA from Southern Methodist University’s Cox School of Business. Today Tyler sits on the board of directors for creative digital media company Reflect Systems and the Automotive Aftermarket Charitable Foundation (AACF), which helps members of the automotive aftermarket industry who are in need due to catastrophic illness or accident.

Tyler’s eighth value* is growth. He loves unleashing the potential of ideas and people,

Fun Fact: If Tyler weren’t working at Interstate, he’d help burgeoning startups or become a college professor.

*Visit our Culture page to read more about our shared values at Interstate Batteries.

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